Phones Concept (745167-M) was established in 2006 with the aim of being the one stop gadgets reseller in Malaysia, and is now one of the largest Gadget Premium Reseller in Malaysia with 31 stores nationwide, and growing. Phones Concept also expanded into the service industry and obtained an Apple Authorized Service Provider (ASP) license in 2007.

Phones Concept store concepts offers a full range of Apple related accessories and large number of demo units for customers to experience. The stores also carry the largest range of Apple accessories in Malaysia.